This year's theme, "because the world is always ON," is definitely becoming more and more significant.
Although not every session will cover this topic, some of the speakers will focus or explain how new media is affecting their businesses and how we should learn to use it.
Didn't Natalie Riddle and Audrey Baker talk about the importance of new media at the meeting on Oct. 10?
If you want more information about new media or social media in PR, check out some of these blogs:
UGAConnect- the blog from the UGA social media conference. The whole weekend was SO COOL! You definitely need to check it out.