We had a great question with great answers in the technology seminar:
Q: How do you get CEOs to blog and be involved with the social networking community?
A: Sarah McLean Cannon said the most important thing is breaking it down and making it relevant to them and what works for their company. Kelly Hoag added that her company makes sure to educate their employees at every step. Sherry Heyl uses an analogy to explain the importance of blogging in real-life terms. She compares blogging to a party - you need to go around, shake hands and meet people so you're not the weird guy standing in the corner.
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