1: Do your research, be able to personalize a pitch for a blogger
2: Comment on their blog before you pitch to them
3: Get RSS for each of your press releases
4: Ask for journalists'/bloggers' input
5: Use an instant message system to be available at all times
6: Be text savvy and use their media, they automatically will think you are more credible and smarter
7: Do not send mass e-mails to bloggers for help, they will not produce your content and you will get "burned" by the industry
* Remember journalists are also bloggers!