PR and Technology

There is a lot of talk going on about technology and public relations. At 2:55 tomorrow during PRofessional CONNECTION I will be acting as the moderator for the round table discussion "Consequences of Technology on PR." If you've never been to a conference before, King Arthur nor Excalibur are involved, the round table is just a facilitated discussion about an umbrella topic. (In this case, topic=technology and PR)

So, I come to you, my Grady bulldogs of the round table, what aspects of PR and technology would you like us to touch on?