Tuesday, November 13, 2007

Media Relations: Communication

Communication: a scarce resource
  • expensive
  • Limited opportunity to engage
  • short attention spans
  • competing messages

At times there are other challenges. For example, Faith works with agriculture which is the largest economy in Georgia. However, no one knows about it. She has to educate people. She also has to make science interesting.

Average American is exposd to 3,000 messages a day. You have to break through these to make your message the one heard.

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