tag:blogger.com,1999:blog-63016355751757086522024-03-05T01:12:51.717-08:00PRSSA @ UGAUGA PRSSAhttp://www.blogger.com/profile/17460178480434468682noreply@blogger.comBlogger47125tag:blogger.com,1999:blog-6301635575175708652.post-31181800937108993802008-04-19T09:23:00.000-07:002008-04-19T09:26:17.450-07:00Using YouTube for a PR CampaignAs PR majors, we all know that students at UGA are pretty jaded toward new messages. Everyday students are being pitched information about a new club, campaign or event. Most of the time these messages are distributed through flyers or Red and Black inserts, which we all know are very quickly thrown away at the nearest trash can. One group of PR students, however, has chosen not to go that route.<br /><br />This semester Dr. Sallot's public relations campaigns class executed a campaign to educate students on environmental issues on campus, but they didn't make flyers. Instead, they created a series of fun and witty online PSAs promoting sustainable behaviors.<br /><br />The four videos, created for the Go Green Alliance, show how students' individual actions affect the environment. These PSAs have been incredibly successful so far with each receiving more than 200 hits in just one week. PRSSA members can check out the PSAs (and share them with friends!) by visiting the links below:<br /><br />Beware of the lint monster!<br /><a href="http://www.youtube.com/watch?v=VkLGu7TX5Qk" target="_blank">http://www.youtube.com/watch?v<wbr>=VkLGu7TX5Qk</a><br /><br />Some things are just better cold…<br /><a href="http://www.youtube.com/watch?v=b9wbBss7OiY" target="_blank">http://www.youtube.com/watch?v<wbr>=b9wbBss7OiY</a><br /><br />The world is not disposable<br /><a href="http://www.youtube.com/watch?v=ZUObM_tTGHw" target="_blank">http://www.youtube.com/watch?v<wbr>=ZUObM_tTGHw</a><br /><br />Reduce consumption (and embarrassment)<br /><a href="http://www.youtube.com/watch?v=d4qmM-QJih8" target="_blank">http://www.youtube.com/watch?v<wbr>=d4qmM-QJih8</a><br /><br />The Go Green Alliance is dedicated to connecting environmentally focused campus groups and promoting green efforts on the University of Georgia campus. The organization was started in the fall of 2007 in conjunction with Dr. Lynne Sallot's public relations campaigns class and will be continued by some of campus' brightest environmental leaders. For more information on the Go Green Alliance, please visit <a href="http://www.gogreen.uga.edu/" target="_blank">www.gogreen.uga.edu</a>.<br /><br />By Jessica MacLeanLizzie Azzolinohttp://www.blogger.com/profile/10404196434683684849noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-28446572676993542472008-03-27T09:47:00.000-07:002008-03-27T09:51:05.163-07:00Top 5 reasons to join PRSA as an Associate MemberI hope members are looking forward to the ultra-exclusive seniors-only night on Wednesday, April 2.<br /><br />One of the many guests will be a representative from PRSA with information about joining as an Associate Member. To prepare, take a look at this list of great reasons to join:<br /><br />1. Expand your network<br /><br />With a network of more than 22,000 members and 100 Chapters nationwide, you have the opportunity to be an essential part of your local public relations community. Increase the effectiveness of your membership by joining one or more of 19 practice-specific Professional Interest Sections or the Young Professionals Affinity Group.<br /><br />2. Low cost of membership<br /><br />Being a PRSSA member has paid off! By joining PRSA as an Associate Member, you are saving over $150. This membership is offered exclusively to PRSSA graduates as a way to join a professional network before starting their careers. Students can join as early as five months before graduation!<br /><br />3. Advance your career<br /><br />PRSA Professional Development gives you the highest value at reasonable prices with on-site seminars and conferences, teleseminars and e-learning as well as the most dynamic yearly gathering of the industry, the International Conference, all available to help you become a valued professional.<br /><br />4. Stay current on industry trends<br /><br />Members will receive e-mail updates from PRSA Issues and Trends, a daily review of the most relevant stories and issues in public relations. In the mail, members receive Public Relations Tactics, a monthly tabloid newspaper written by seasoned public relations professionals, and The Strategist, PRSA’s quarterly magazine.<br /><br />5. Leadership opportunities<br /><br />Just as there were many leadership opportunities within PRSSA, there are countless leadership possibilities in PRSA. Take advantage of the effective, challenging and rewarding avenues for leadership, ranging from local to national involvement.Lizzie Azzolinohttp://www.blogger.com/profile/10404196434683684849noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-22741149330769367852008-03-25T12:49:00.001-07:002008-03-25T12:56:07.836-07:00Crisis communication, a guest post<p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">We are pleased to have the first "guest post" to the PRSSA blog from this week's speaker, Valerie Elston of Levick Strategic Communications. You're encouraged to attend Wedensday's meeting at 6:30 p.m. in room 150 in the SLC.<br /></span></p><p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;"><br /></span></p><p class="western" style="margin-bottom: 0in; text-align: center;"><span style="font-size:85%;">***********<br /></span></p><p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">The spirit of the Bulldog Nation </span><span style="color: rgb(0, 0, 255);"><u><a href="http://www.ajc.com/uga/content/sports/uga/stories/2008/03/19/dcdawgs_0320.html"><span style="font-size:85%;">permeated the Beltway</span></a></u></span><span style="font-size:85%;"> this past week as the Hoop Dawgs arrived to face-off against Xavier in the NCAA Basketball Tournament. Leaving work that week, I spotted two men on the street dressed in UGA gear and yelled out "Go Dawgs" as our paths crossed. As I was walking down Baxter Street to the Stadium on game day, I heard an enthusiastic "Go Dawgs" ring out from amongst the heavy pedestrian traffic in response. </span> </p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">The spontaneous exchange reminded me how strong the UGA community is, even outside of Georgia. Our Grady community is especially strong so I look forward to sharing with y'all some of the experiences I have had working in crisis communication at </span><span style="color: rgb(0, 0, 255);"><u><a href="http://www.levick.com/"><span style="font-size:85%;">Levick Strategic Communications</span></a></u></span><span style="font-size:85%;"> during Wednesday's PRSSA meeting.</span></p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">Every day the media draws our attention to another crisis: </span><span style="color: rgb(0, 0, 255);"><u><a href="http://www.cnbc.com/id/23728596"><span style="font-size:85%;">housing woes</span></a></u></span><span style="font-size:85%;">, </span><span style="color: rgb(0, 0, 255);"><u><a href="http://www.wtopnews.com/index.php?nid=104&sid=1370546"><span style="font-size:85%;">product recalls</span></a></u></span><span style="font-size:85%;">, </span><span style="color: rgb(0, 0, 255);"><u><a href="http://www.reuters.com/article/mergersNews/idUSN2537585120080325"><span style="font-size:85%;">financial troubles</span></a></u></span><span style="font-size:85%;">, or the misdeeds of </span><span style="color: rgb(0, 0, 255);"><u><a href="http://www.cnn.com/2008/POLITICS/03/25/detroit.mayor/"><span style="font-size:85%;">our leaders</span></a></u></span><span style="font-size:85%;">. For the modern student of PR, learning the skills to craft and implement a crisis communications plan should not be an elective, but a part of the core curriculum. Regardless of whether you see yourself specializing in crisis communication, the ability to know when and how to respond, should the inevitable happen, is invaluable.</span></p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">Levick has directed global strategic crisis communications engagements in the highest-profile matters including the Catholic Church scandals, the national spinach E-coli scare, the pet food and toy recalls of 2007, and a number of the most significant matters rising out of the Middle East. </span> </p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">I can honestly say that as an undergraduate I never saw myself working at a PR agency. However, when the time came to leave my </span><span style="color: rgb(0, 0, 255);"><u><a href="http://www.pepfar.gov/"><span style="font-size:85%;">first job</span></a></u></span><span style="font-size:85%;"> at the State Department I saw Levick as an opportunity and challenge. Both sentiments proved to be correct. I have spent the past five months learning to think strategically about the tactics necessary to help our clients win in the high-stakes communications arena. </span> </p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">Have you considered the following when thinking about the strategies and tactics for your next crisis plan: </span> </p> <p class="western" style="margin-bottom: 0in;"><br /></p> <ul><li><p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">How would you create positive relations and impressions for your client or company among key stakeholders?</span></p> </li><li><p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">How would you leverage those results to position clients favorably in their region, state, country, or marketplace?</span></p> </li><li><p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">What tactics would you use to drive the right type and volume of communication and recognition that tells your story effectively to the most important audiences? </span> </p> </li></ul> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><span style="font-size:85%;">While there is no one, sure-fire strategy for success, working at Levick has taught me some of the best practices for developing successful campaigns. I hope you will be able to join me for a discussion about the importance of crisis communication, as well as some of the best practices and lessons I have learned while working at Levick. </span> </p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><br /></p> <p class="western" style="margin-bottom: 0in;"><br /></p>Lizzie Azzolinohttp://www.blogger.com/profile/10404196434683684849noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-66937297471261335012008-02-05T14:52:00.000-08:002008-02-05T15:20:09.046-08:00Link yourself ... literallyAre you stressed yet? I know I am. Spring semester means great weather, exciting spring break plans and the ever-dreaded job/internship search.<br /><br />Everyone goes through it, so there must be an easier way to deal with the unwanted stress.<br /><br />Unfortunately searching for a job or internship is never completely stress free. However, there are wonderful Web sites that connect you to internship opportunities and professional contacts that most college students don't know about.<br /><br /><a href="http://linkedin.com">LinkedIn</a> is a business-oriented social networking Web site. Through a network of business professionals, members of LinkedIn are able to gain introductions to employment opportunities and advances through mutual contacts, also known as second-degree contacts and third-degree contacts. LinkedIn also supports employment search engines such as <a href="http://monster.com/">Monster</a>, <a href="http://careerbuilder.com/">CareerBuilder</a> and <a href="http://craigslist.com/">Craigslist</a> , providing job opportunities in more than 150 industries in 400 economic regions.<br /><br />LinkedIn is not the only social network Web site devoted to success in the business world. <a href="http://doostang.com">Doostang</a> is another Web site targeted primarily to those just graduating college.<br /><br />As a wonderful professor once told me in my class, Public Relations is not just about communicating with publics, it's about creating knowledge and pushing forward. We are the tech-savvy, business leaders of tomorrow. It just makes sense to use new technology to find future employers, they might be impressed you contact them through one of these Web sites.Aliciahttp://www.blogger.com/profile/10505773724976608334noreply@blogger.com2tag:blogger.com,1999:blog-6301635575175708652.post-31133388184790263802008-01-29T13:30:00.000-08:002008-01-29T13:48:38.897-08:00Don't miss the Grady career day!I want to encourage all Grady students to attend the fourth annual Journalism & Mass Communications Career Day on Wednesday, Feb. 6. There will be a number of sessions throughout the morning in the journalism building, followed by a career fair at the Georgia Center for Continuing Education.<br /><br />PRSSA members, what great practice for <a href="http://www.prsageorgia.org/realworld/p_realworldmain.cfm">Real World Atlanta </a>on Feb. 22! (Remember to <a href="https://www.prsageorgia.org/cart/p_cart.cfm?cartaction=showcart&CFID=5100356&CFTOKEN=27ad31283c970c05-C78D5773-1321-B155-C0D0155E12E89A20&jsessionid=10301317432841625f23">register</a>.)<br /><br />IABC is sponsoring a session at 10 a.m. in the Drewry Room about creating your personal brand through communication. <a href="http://uga.edu/iabc/">(A plug for IABC, which you should all consider joining, too.)<br /></a><br />Our very own Katherine Strate will serve as one of the moderators for "Careers in Advertising & Public Relations" at 11 a.m. in room 404 in the journalism building.<br /><br />I would love to have someone attending either of these sessions give a short recap at the PRSSA meeting with <a href="http://www.chuckreece.com/">Chuck Reece</a> on Wednesday, Feb. 6, at 6:30 p.m. in Tate 137. E-mail liz.azzolino@gmail.com if you are interested.<br /><br />See the full schedule of events below. I was told that students are free to drop in the sessions at any time. Don't worry if you're late; just go!<br /><br />For the career fair portion, dress professionally. It's always better to overdress. Bring plenty of resumes and your PRSSA business cards.<br /><br />Have fun networking, and enjoy the day.<br /><br /> <p class="MsoNormal"><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;">10 a.m. - <st1:place st="on"><st1:placename st="on">Journalism</st1:PlaceName> <st1:placetype st="on">Building</st1:PlaceType></st1:place>, Drewry Room<o:p></o:p><br /><span style=""></span>“YOU 101: Creating Your Personal Brand through Communications” <o:p></o:p><br /><span style=""></span>by Chip Bush, The Coca-Cola Co. Sponsored by IABC</span><b style=""><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"><o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black; font-weight: bold;"><o:p> </o:p></span><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;">11 a.m. - Careers Panel Discussions – <st1:place st="on"><st1:placename st="on">Journalism</st1:PlaceName> <st1:placetype st="on">Building</st1:PlaceType></st1:place><o:p></o:p></span><br /><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"><span style=""> </span>* “Careers in Advertising & Public Relations”<span style=""> </span>- Room 404<o:p></o:p></span><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"> <br /> Co-sponsored and moderated by Advertising Club and PRSSA</span><b style=""><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"><o:p></o:p></span></b><br /><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"><span style=""> </span>* “Careers in Journalism” – Room 404A<o:p></o:p><br /><span style=""> </span>Sponsored and moderated by Magazine Club and NABJ<o:p></o:p><br /><span style=""> </span>* “Careers in Telecommunications” – Room 406<o:p></o:p><span style=""><br /></span> Sponsored and moderated by Di Gamma Kappa<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"><span style=""> </span><o:p></o:p>Noon – Recruiter Reception and Lunch - Drewry Room<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"><o:p></o:p>2 p.m. – 4:30 p.m.<span style=""> - </span>Journalism & Mass Communication Career Fair, <st1:place st="on"><st1:placename st="on">Georgia</st1:PlaceName> <st1:placename st="on">Center</st1:PlaceName></st1:place> for Continuing Education<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 13pt; font-family: "Lucida Grande"; color: black;"><span style=""><br /></span></span></p>Lizzie Azzolinohttp://www.blogger.com/profile/10404196434683684849noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-88029878389363847752008-01-24T08:50:00.002-08:002008-01-24T08:57:02.934-08:00PRecedentCheck out the most recent issue of the <a href="http://uga.edu/prssa/ItemsforDL/PRecedent_Jan2008_issue.pdf">PRecedent</a> here. It gives an overview of PRofessional CONNECTION, in case you missed it!UGA PRSSAhttp://www.blogger.com/profile/17460178480434468682noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-71977496527420429052008-01-20T07:15:00.000-08:002008-01-20T08:21:55.173-08:00How to become a social media junkieTaking a class like Dr. Sweetser's Social Media or Dr. Russell's WOM class will help you on your way. Don't have time in your schedule? Try these easy steps:<div> </div><div><br /></div><div>1) <span class="Apple-style-span" style="font-weight: bold;">Read what's out there.</span> If you are interested in social media's influence on PR, the blogs are the best place to start. Kevin Dugan's <a href="http://prblog.typepad.com/">prblog</a> keeps up with new social media and links to tons more resources. Paull Young's <a href="http://youngie.prblogs.org/">Young PR</a> gives great tips for students and young professionals alike. <a href="http://mediabullseye.com/mb/topics/public-relations/">Media Bullseye</a> has several contributors who provide news and commentary about current communications trends in media, marketing and PR. <a href="http://teachingpr.blogspot.com/">Dr. Russell</a> also compiles a "best of" every week with some interesting links to check out.</div><div> </div><div><br /></div><div>Also, check out what your peers have to say. PRSSA members have blogs on tons of different topics. <a href="http://5questionsforeverydaypeople.blogspot.com/">Lizzie Azzolino</a>, <a href="http://dawgfood.blogspot.com/">Katherine Strate</a>, <a href="http://mouseinmyhouse.blogspot.com/">Ashley Beebe</a> and <a href="http://collegesenioritis.blogspot.com/">I</a> all have blogs.</div><div><br /></div><div>To keep up with the blogosphere, the easiest thing to do is get and RSS reader. Google, Yahoo and AOL all have them.</div><div> </div><div><br /></div><div>2) <span class="Apple-style-span" style="font-weight: bold;">Start slow.</span> Join <a href="http://twitter.com">Twitter</a>, a microblogging site that is sort of like Facebook status meets chat room. It's a great way to share and follow links, connect with people with similar interests, and do some online networking. You might want to read up first so you get the <a href="http://www.whatsnextblog.com/archives/2007/10/how_to_write_kickass_twitter_posts.asp">jargon</a> and <a href="http://teachingpr.blogspot.com/2007/11/guide-to-twitter-for-pr-students.html">etiquette</a> before you jump in. (Thanks for the links Dr. Russell!)</div><div><br /></div><div>3) <span class="Apple-style-span" style="font-weight: bold;">Go for it!</span> If still feel like you want to be a blogger, do it. <a href="http://blogger.com">Blogger</a> and <a href="http://wordpress.com">Wordpress</a> are fairly easy (and free) platforms that will help you design the look of your blog. Once you have a few good posts, put the link on your Facebook profile, Twitter account and anywhere you can find. Plus, if you comment on others' blogs, they will be more likely to check yours out and comment back.</div><div><br /></div><div>4) <span class="Apple-style-span" style="font-weight: bold;">Keep trying new things.</span> Post to YouTube. Subscribe to some podcasts. If you are a photographer, try <a href="http://flickr.com">Flickr</a>. If you are looking for a job or internship, join <a href="http://linkedin.com">LinkedIn</a>. It's kind of like Facebook, but more professional. (You post your resume instead of your pictures from downtown.) If you're feeling really adventurous, check out <a href="http://secondlife.com/">Second Life. </a>There are lots of articles about how to use Second Life in the blogosphere, but the best way to learn is to try it.</div><div><br /></div><div>You don't have to follow all these steps. Some people would rather observe than participate. You will still have the knowledge of social media that many employers are looking for. </div><div><br /></div><div>Good luck! Maybe I will see you out there in the 'sphere.</div><div><br /></div><div>Sydney Carroll</div><div><br /></div>UGA PRSSAhttp://www.blogger.com/profile/17460178480434468682noreply@blogger.com4tag:blogger.com,1999:blog-6301635575175708652.post-24246405244876076012008-01-18T13:33:00.000-08:002008-01-18T13:39:37.943-08:00What I needed last year<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.prsageorgia.org/images/default/rwlogo2008%20copy.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px;" src="http://www.prsageorgia.org/images/default/rwlogo2008%20copy.jpg" alt="" border="0" /></a><br />On this wonderful Friday afternoon, I decided to take a look at the itinerary for <a href="http://www.prsageorgia.org/realworld/p_realworldmain.cfm">PRSA's RealWorld</a>, coming up on Feb. 22.<br /><br />As I was browsing the schedule, one session in particular caught my eye: "PR 101: Haven't had a PR course yet? Learn about the basics from public relations veterans who have experience in media relations, corporate communications and internal communications."<br /><br />Heck yes.<br /><br />That's exactly what I would have liked last year when I attended RealWorld for the first time. This means <span style="font-weight: bold;">every single </span>PRSSA member who hasn't been admitted to Grady should go.<br /><br />RealWorld understands that everyone coming is not a p.r. major, and they're ready to cater to those who want to know more about it.<br /><br />With all that information, I know you want to look more. Check out the <a href="http://www.prsageorgia.org/realworld/p_rwconferenceprogram.cfm">schedule </a>for yourself and see if anything else catches your eye.<br /><br />Early registration ends on Feb. 8, so <a href="https://www.prsageorgia.org/cart/p_cart.cfm?cartaction=showcart&CFID=4937289&CFTOKEN=408c0a6d4e20cc3d-606E5DF0-1321-B155-C00DCCF3B95F7B7B&jsessionid=10302df8ce0b4639e477">get your moo-lah in quick</a>! I want to see all of you there!<br /><br />-KatherineKatherine Stratehttp://www.blogger.com/profile/02469288982620569406noreply@blogger.com1tag:blogger.com,1999:blog-6301635575175708652.post-22472382368906126932008-01-11T08:21:00.000-08:002008-01-11T08:24:30.964-08:00Great links online for the future Grady graduate<span style="color:#ffffff;">Throughout my time at Grady, I have always been really confused about where I fit into the communications world. Although public relations has so many different types of jobs to offer, I am often also intrigued by what’s going on in the advertising and marketing industries. Luckily for all of us PR majors, these three industries are merging together. I noticed that my daily PRSA email today included articles from all sorts of publications like Brandweek, Advertising Age, the New York Times, the Washington Post, and even the International Herald Tribune. All of these publications and many more have incredible websites with more free articles than anyone could ever read.<br /><br />After going on a trip with the Ad Club on campus during September of 2007, I subscribed to many online advertising publications that give me daily doses of industry trends that will no doubt help in my future career.<br /><br />I have also found that many career websites have mailing lists and will send you a weekly or daily update with tons of valuable tips for college graduates. These websites also have extensive information about individual companies and internships.<br /><br />Here’s a few websites that I recommend (it helps to sign up for the mailing list):<br /><br /></span><a href="http://www.talentzoo.com/"><span style="color:#ffffff;">www.talentzoo.com</span></a><span style="color:#ffffff;"> – focuses on journalism internships and jobs<br /><br /></span><a href="http://www.monster.com/"><span style="color:#ffffff;">www.monster.com</span></a><span style="color:#ffffff;"> – great career advice<br /><br /></span><a href="http://www.monstertrak.com/"><span style="color:#ffffff;">www.monsterTRAK.com</span></a><span style="color:#ffffff;"> – great advice for graduates about internships and first jobs<br /><br /></span><a href="http://www.vault.com/"><span style="color:#ffffff;">www.vault.com</span></a><span style="color:#ffffff;"> – join free membership for weekly updates<br /><br /></span><a href="http://www.adweek.com/"><span style="color:#ffffff;">www.adweek.com</span></a><span style="color:#ffffff;"> – click “email sign-up” for free daily updates<br /><br /></span><a href="http://www.mediaweek.com/"><span style="color:#ffffff;">www.mediaweek.com</span></a><span style="color:#ffffff;"> – “Mediaweek newsletter” for free daily updates<br /><br /></span><a href="http://www.brandweek.com/"><span style="color:#ffffff;">www.brandweek.com</span></a><span style="color:#ffffff;"> – click “free email newsletter” for free updates<br /><br />Hope that Helps!<br />-Laura Jakstadt</span>UGA PRSSAhttp://www.blogger.com/profile/17460178480434468682noreply@blogger.com1tag:blogger.com,1999:blog-6301635575175708652.post-61928660634602662312007-11-15T11:13:00.000-08:002007-11-15T11:47:05.202-08:00Bridging Media with New MediaToday there is an ongoing conflict between mainstream media and online media. <a href="http://mindblogging.typepad.com/about.html">Sherry Heyl</a>, CEO and idealist for <a href="http://www.empoweringconcepts.net/">What a Concept</a>, explained that one side of the debate involves the journalists. They feel they have studied proper writing techniques for years, incurred great expenses to get details of stories and worked hard to gain credibility.<br /><br />Bloggers, also called citizen journalists, emerged on the media scene suddenly and created more competition between the two outlets. Unlike journalists, bloggers can say what they feel whether they are wrong or not. They even break the stories first. Some may think this is unfair!<br /><br />Heyl believes they are more similar than not. They both work hard to gain credibility. Bloggers are not handed an audience in a pretty gift-wrapped package. Both incur expenses in time, effort and money to get the story. <br /><br />The key for all journalists is gaining authority and this can be achieved through brand image. The public will believe you if they know you have a good media reputation. People find content through sources they trust, whether it is through online news sources, blogs or peers.<br /><br />Social networking sites also create communities of trust. Heyl found in the research report <a href="http://www.tmcnet.com/usubmit/2006/12/13/2167815.htm">"Engaging Advocates through Search and Social Media,"</a> released in December 2006, that not only is social networking an influence on market growth, but particularly vocal individuals are having more of an effect than ever.<br /><br />To help build a bridge in media, Heyl made the following suggestions:<br /><ul> <li>Use social media press releases: gives the audience information in small bites and relays information in an organized manner.</li> <li>Integrate a RSS feed in your releases to attract more readers.</li> <li>Use social bookmarking , technorati tags and trackback.</li> <li>Allow people to give feedback because it may actually allow the company to shine.</li> </ul> All these tips will enable widespread attention. Your primary goal is to get the message out there and to as many networks as possible.Carmel Josephhttp://www.blogger.com/profile/05227489957587185347noreply@blogger.com1tag:blogger.com,1999:blog-6301635575175708652.post-64425601586358573512007-11-15T10:23:00.000-08:002007-11-15T10:41:06.420-08:00Career Planning in PRThere really is no career planning in PR. You get your first job. You learn. You move on. Chuck Reese did an excellent job at explainingg how all of his jobs led him eventually owning his own PR company. <br /><br />In his first job as a journalist he learned how to write. Reese emphasized how many PR practictioners do not know basic grammer. Related to this, learn how to interview. The two elements are nothing if you cannot tell a story. PR is more than press releases because reporters want <em>stories</em>. Lastly, if you cannot report the truth you have no credibility. Learn how to report. <br /><br />This part of Reese's discussion resignated most with me. I admit that I do not practice writing as much as I should. It definitely motivated me to write as much as I can. <br /><br />Reese and later Kim Englehardt and Nicole Hunnicutt did give me some hope when the discussion turned to what employers expect out of newly hired graduates. They do not expect you to know everything and certainly do not want you to act like you do. <br />Whew.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-14781942101473989292007-11-14T23:15:00.000-08:002007-11-15T08:29:53.574-08:00Professionalism 101: What NOT to do<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga7K3_0N_NADBh3sC7RooAgYzoBPEJ_HTutTso0KwYv8LLaHoE6qzR7PkoBHmsmoM0842BXsH-EqGoeG5aLLNB9bYlLXYOgWA3Y9zRv6kzM8-qgeLJotbdvDh-3Qh87PiIuRG7EX29v-Q/s1600-h/DSCN0987.JPG"><img id="BLOGGER_PHOTO_ID_5132970116603312146" style="FLOAT: left; MARGIN: 0pt 10px 10px 0pt; CURSOR: pointer" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga7K3_0N_NADBh3sC7RooAgYzoBPEJ_HTutTso0KwYv8LLaHoE6qzR7PkoBHmsmoM0842BXsH-EqGoeG5aLLNB9bYlLXYOgWA3Y9zRv6kzM8-qgeLJotbdvDh-3Qh87PiIuRG7EX29v-Q/s320/DSCN0987.JPG" border="0" /></a><br /><div style="TEXT-ALIGN: left">Generally, if you are trying to find a job or internship, there are basic things you should know such as what to wear to an interview, etc. Many times in seminars on professionalism, people provide basic information that you may already know. But Dawn Miller Brun, Jessica Laiti, Blair Logan, and Michelle Roche teamed up to go a little more in depth about what NOT to do during Professionalism 101.<br /><br /><br /><div style="TEXT-ALIGN: left"><ul><li style="TEXT-ALIGN: left">Do NOT send thank you notes to employers after an interview with sailboats and little fishies. IT'S NOT PROFESSIONAL! (Yes, someone really did that, see replica above thanks to the drawing by Ms. Laiti)</li><li>Do NOT send text messages to employers ever! IT'S NOT PROFESSIONAL!</li><li>Do NOT affiliate yourself with weird groups on Facebook where the profile picture is a naked girl. Employers will find you!</li><li>Do NOT show up empty handed. Be sure to have extra copies of your resume and writing samples.</li><li>Do NOT be afraid to ask anything . . . well, use your own judgment.</li><li>Do NOT wear jeans, a camisole, and flip-flops to an interview, even if the employer says it's okay. It is always better to dress up than to dress down.</li><li>Do NOT rely on e-mails for your pitch. Approximately 8/10 companies will say they never received the e-mail according to Michelle Roche from her experiences.<br /></li><li>Do NOT include exclamation points in your e-mails.<br /></li></ul>They did actually give some tips on what you should do too:<br /><ul><li>Drop a handwritten note or e-mail within 24 hours after interview. (Just not like the one pictured above)</li><li>Google yourself! If you don't, know employers will. Be cognizant of the information available on the internet about you.</li><li>Send a personalized cover letter</li><li>Find places to volunteer your services to get experience<br /></li><li>Be realistic when negotiating<br /></li><li>Give a range when asked about compensation</li><li>Find a job that makes you happy</li></ul>We had fun in this session! <a href="http://www.flickr.com/photos/14594748@N07/">Click here</a> to view more photos.</div></div>Ashahttp://www.blogger.com/profile/13748598116283062613noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-23196377750692627742007-11-14T22:42:00.000-08:002007-11-14T22:50:08.483-08:00Help: I Don't Want to go to Grad School Now!I decided to wait until after "To Go or Not to Go: Deciding if graduate school is right for you" with Sarah McLean Cannon to get some personal advice. Listen <a href="http://podcasting.gcsu.edu/4DCGI/Podcasting/UGA/Episodes/28949/29373.mp3">here</a>, it may be beneficial for you too!Ashahttp://www.blogger.com/profile/13748598116283062613noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-73292255043335476602007-11-14T19:34:00.000-08:002007-11-14T19:43:55.714-08:00Great Advice From the ProfessionalsDuring the third round of sessions, I took a little break and went to hang out in the Drewry room. While there, I met with two awesome PR Professionals and asked them to share a little wisdom with me. I recorded the conversations so you could hear their advice too.<br /><br />Sarah McLean Cannon from the <a href="http://www.williammills.com/">William Mills Agency</a> gave some <a href="http://podcasting.gcsu.edu/4DCGI/Podcasting/UGA/Episodes/28188/13657.wav">common advice</a> for all PR professionals and for us students.<br /><br />Michelle Roche from <a href="http://www.michelleroche.com/">Michelle Roche Media Relations</a> talked about <a href="http://podcasting.gcsu.edu/4DCGI/Podcasting/UGA/Episodes/21833/10479.wav">how important writing is and what professionals are looking for when they ask for a portfolio. </a><br /><br />Enjoy!!!Gentryhttp://www.blogger.com/profile/06390538887564936246noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-53434511034290933822007-11-13T17:08:00.000-08:002007-11-13T17:11:57.851-08:00Can't decide if you want to go to grad school? This could help!<span style="font-style: italic;">In To Go or Not to Go: Deciding if Grad School is Right for you, Sarah McLean Cannon provided the following for those contemplating grad school:</span><br /><br />Graduate school is not quite as glamorous as your TA’s make it out to be. If you’re seriously thinking about continuing your education, below are some questions you need to ask yourself.<br /><br />What do I want to be when I grow up?<br />Some positions (i.e. public relations professor) require graduate degrees. Some organizations do not require advanced degrees, but the added education gets you higher salaries and/or prevents you from hitting a “glass ceiling.” Other organizations value experience more than graduate degrees.<br /><br />Graduate programs can unofficially be categorized as academic (preparing students towards getting a doctoral degree) or professional (preparing students for a PR career).<br /><br />Do I have the grades to get in and stay in?<br />Getting in: Graduate programs have grade and standardized test requirements (GRE for M.A.). Look at your transcript and talk with your advisor to see if you meet admissions requirements. Take practice tests before taking the actual GRE.<br /><br />Staying in: Most programs require a B average or better to count towards graduation credit. They also require a thesis or a passing score on comprehensive exams in order to receive your degree.<br /><br />Should I work for a couple of years before going to grad school?<br />After working in public relations for a couple of years, some people decide the profession is not for them. Make sure you definitely like the profession before you invest time and money into a graduate degree.<br /><br />On the other hand, going straight to graduate school has some perks as well: staying on your parents’ payroll (if you’re lucky), continuing in “study mode,” getting an advanced degree out of the way before starting your career, etc.<br /><br />Do I like to analyze theoretical material and write long papers?<br />Graduate school work is different from undergraduate work. When reading is assigned, you REALLY do have to complete it. Classes occur only once or twice a week so attendance is crucial. There are fewer exams and assignments so they count more. Necessary skills include time management, research, anti-procrastination, etc.<br /><br />Am I OK with poverty for a couple of years?<br />While graduate assistantships and internships are available, many graduate students take out loans for tuition and/or living expenses. While your friends are receiving salaries from their first jobs, you might still be begging your parents for gas money. A master’s degree may give you a salary boost later in life, but you’re missing out on two years of salaried income and taking on years of student loan payments.<br /><br />Last, but not least…<br />Am I looking for a rewarding learning experience?<br />Graduate school is both demanding and satisfying. You will read, write and research until your brain aches, but there are few other places where you will have the opportunity to discuss topics that you are passionate about with others who share similar interests.Lizzie Azzolinohttp://www.blogger.com/profile/10404196434683684849noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-81274602076239198422007-11-13T17:01:00.000-08:002007-11-13T17:05:58.119-08:00Wow!I plan to do a much more detailed post about today, but I have got to say THANK YOU! Trust me, the professionals are following this blog, and we will continue to publicize this to students. I hope our social media class enjoyed the event. I can't wait to read your posts on the sessions I missed out on.<br /><br />The always amazing Jessica <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Laiti</span>, who spoke on the Professionalism 101 round table, just sent me <a href="http://valleywag.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php">this link.</a> In the round table, we discussed what to do/not to do in internships. It's pretty obvious not to make a fool of yourself like Kevin <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Colvin</span>, but it's funny to look at the pictures!Lizzie Azzolinohttp://www.blogger.com/profile/10404196434683684849noreply@blogger.com2tag:blogger.com,1999:blog-6301635575175708652.post-9643072955374875292007-11-13T13:01:00.000-08:002007-11-16T09:14:01.949-08:00Preparing for the InterviewBlair Logan talked about things that he did not learn here at UGA, but things that he wish he did learn in regards to the interview process.<br /><br />It is important to understand what the professional environment looks like right now and how they view your generation. Our generation has a few tags on it such as "the most praised generation" and the "me generation". We are forced to overcome the generational tags in our interview.<br /><br />Before the interview:<br />-you need to do a personal audit on yourself<br />-get rid of your weird email addresses<br />-be straightforward in your email address such as first name.last <a href="mailto:name@gmail.com">name@gmail.com</a><br />-do not put anything on your myspace that you do not want your grandmother to see<br />-promising job applicants have been dismissed because of their myspace and facebook profiles<br />-potential employers can find out a lot more about you before the interview due to the Internet<br /><br />The resume:<br />-Surprisingly, resumes are fairly unimportant<br />-the cover letter is more important<br />-the resume validates what you say in the cover letter<br />-use the cover letter as a pitch about yourself<br />-bullets are good in the resume<br />-place your professional experience at the top and than your education<br />-unfortunately, your GPA is not really relevant because they already know you have a college degree<br />-you can use your campaigns class and creative consultants as professional experience on your resume<br />-have a variety of writing samples<br />-include graphics that you have worked on<br />-if you put part-time jobs on your resume, put it down at the very bottom<br />-if you worked full time so you could go to school full time-let them know!<br />-bring leave behinds of your portfolio for the interviewer to look at more in depth<br />-email your portfolio in a PDF file or put it on a CDROM and give it to interviewer before the interview<br />-very impressive according to Mr. Blair Logan!!<br /><br />In regards to looking for a job:<br />-take the time to follow up with jobs that you sent your resume to<br />-submitting your resume in person makes an impact<br />-both email and voicemail communication need to be formal which applies to all sectors of PR - nonprofit, corporate, and agency<br />-maximize your networks, especially in Atlanta<br />-PRSA is a great networking tool<br />-look at the company's growth because growth=hiring<br />-Informational interviews are a wonderful way to get your face and name out there<br />-they usually occur on Friday afternoons<br />-take advantage of the networks that you establish during your internships<br /><br />Dress attire:<br />-wear a dark colored suite<br />-do not wear anything too flashy<br />-be conservative in your attire<br />-even though most businesses have a business casual dress code, dress nicer!<br /><br />During the interview:<br />-have a firm handshake, especially for men<br />-consciously make eye contact<br />-ask intelligent questions about the company<br />-tie what you already know in with what the interviewer is telling you<br />-when the interview is coming to an end, make sure to make it clear to the interviewer that you want to work there<br />-ask for the job!<br /><br />Follow-up:<br />-make sure it happens within the first 24 hours<br />-hand written notes are great, but make sure the paper that you use is professional<br />-e-mail is good too<br />-reference something that you discussed during the interview in your follow-up<br />-you cannot follow-up too soon<br /><br />The dont's of the interview process:<br />-mispellings in the cover letter and resume<br />-they are automatically thrown in the trash<br />-incorrectly pronouncing the name of the organization that you are interviewing with<br />-do not show up lateKatie Vandegrifthttp://www.blogger.com/profile/11510756135260604239noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-13807722547262391462007-11-13T12:31:00.001-08:002007-11-13T12:34:16.790-08:00How to get thrashed (do not follow)1. Send bloggers spam.<br />2. Do not show them respect.<br /><br />Approach bloggers respectfully and on their turf. They control everything they print and people read them.<br /><br />So for your sake and the sake of your clients, learn how to pitch to different mediums.Tolu O.http://www.blogger.com/profile/06803888666554277700noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-62540422735809090882007-11-13T12:28:00.000-08:002007-11-13T12:31:16.442-08:00How to pitchPersonalizing is important. Recycling an article for a blogger will not work. Spamming is not acceptable anymore.<br /><br />Sometimes, the journalists are also the bloggers and bloggers do not care about you.Tolu O.http://www.blogger.com/profile/06803888666554277700noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-1221821961194361652007-11-13T12:27:00.000-08:002007-11-13T12:34:36.833-08:00How to pitch through blogs1: Do your research, be able to personalize a pitch for a blogger<br />2: Comment on their blog before you pitch to them<br />3: Get RSS for each of your press releases<br />4: Ask for journalists'/bloggers' input<br />5: Use an instant message system to be available at all times<br />6: Be text savvy and use their media, they automatically will think you are more credible and smarter<br />7: Do not send mass e-mails to bloggers for help, they will not produce your content and you will get "burned" by the industry<br />* Remember journalists are also bloggers!Aliciahttp://www.blogger.com/profile/10505773724976608334noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-68107111312357663612007-11-13T12:24:00.000-08:002007-11-13T12:28:12.999-08:00Chuck Reece Session summaryCheckered past of Chuck Reece<br /><br />Chuck Reece breaks down his steps to owning his own business.<br />• Journalism: Reece first interned with Advertising Age and with AdWeek.<br /><br /> From this, he learned how to write, which is the most important skill to have, and the art of checking and double checking facts. He also learned how to interview. He emphasizes that being able to listen and talk to people is important and that also leads into telling a good story, events tell stories and these stories have elements. <br /> Once upon a time- the beginning<br /> Then suddenly- a turning point<br /> Fortunately- what we can do to help<br /> Happily ever after- positive results<br /><br />• Politics: He then worked for Georgia governor Zell Miller for three years.<br /><br /> Here he learnt:<br />1. Media relations: How to deal with reporters, dealing with people he used to work with.<br />2. Strategy: Businesses do not communicate out of goodness of their hearts, they do it because they have to.<br />3. Political Communication: It’s about changing the attitudes of people, influencing them to vote etc. <br />4. Speechwriting: Ties back in with knowing how to write. We need to write for clarity, Journalists needs to understand, general public needs to understand. <br /> <br />• Corporate Communications: Director of Global corporate communications for Coca-cola<br />1. Politics: Inside politics of a corporation, who approves what? There is a definite hierarchy and we need to become familiar with how it works. <br />2. Corporate finance<br />3. Print-web mixture: Print frames, web spins. Be careful what medium you use for what message.<br />4. Info architecture: This focuses on the way a website is organized and how easy it is for the consumer.<br /> <br />• Agency: Reece worked for GCI a global communication firm, owned by a global marketing/PR company. It is important for a college student for come into an agency job with exceptional skill.<br /><br />1. Consulting: Telling clients’ things they haven’t thought about yet, as students, we need to show our brilliance.<br />2. Variety: Brings versatility.<br />3. Management: Knowing how to work with people and doing it well.<br />4. My own value: PR is a billable business, knowing your worth and understanding your value. <br /><br />What smart clients want<br />-skills<br />-judgment<br />-value<br />-and Reece is cheaper than an agency<br />You can be an entrepreneur when you have all 3.<br /><br />Things you forget when you become an entrepreneur<br />-Insurance<br /> Disability<br /> Life<br /> Health<br />-Info technology<br /> Viruses<br /> Networking<br /><br />Concluding thoughts and questions:<br /><br />• Read “The World is Flat,” it may be boring but it is very important for college students. <br />• Got where he is by building skills and taking a leap.<br />• To build a client base, you start with one client, mostly always stolen. <br />• To set yourself apart in an agency, it’s more about who you are and how well you work with people. <br />• Reece recommends that you find someone to become your mentor, be careful when you make that decision.Tolu O.http://www.blogger.com/profile/06803888666554277700noreply@blogger.com2tag:blogger.com,1999:blog-6301635575175708652.post-5522526953909795342007-11-13T12:19:00.000-08:002007-11-13T12:25:06.783-08:00The liability of blogsIt is good to have a personal blog outside of a professional blog. <br /><br />However, referring to the Delta incident of the flight attendant posing provocatively in uniform, you should not use your professional company's brand image in your personal blog.Aliciahttp://www.blogger.com/profile/10505773724976608334noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-86926029864295079842007-11-13T12:12:00.000-08:002007-11-13T12:16:46.139-08:00The problem with hitsDon't focus on hits, instead focus on where the conversation is. Are people looking at your blog as opposed to other competitors' blog? <br /><br />It's all about influence. It's important that people are linking to your blog and delicious and other tag sites are tagging your blog.Aliciahttp://www.blogger.com/profile/10505773724976608334noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-21612994835848055032007-11-13T12:10:00.001-08:002007-11-13T12:14:38.094-08:00Technology Seminar: Explaining the importance of social mediaWe had a great question with great answers in the technology seminar:<br /><br />Q: How do you get CEOs to blog and be involved with the social networking community?<br /><br />A: <span style="font-style: italic;">Sarah McLean Cannon</span> said the most important thing is breaking it down and making it relevant to them and what works for their company. <span style="font-style: italic;">Kelly Hoag</span> added that her company makes sure to educate their employees at every step. <span style="font-style: italic;">Sherry Heyl</span> uses an analogy to explain the importance of blogging in real-life terms. She compares blogging to a party - you need to go around, shake hands and meet people so you're not the weird guy standing in the corner.Ashley BBZhttp://www.blogger.com/profile/10976998679376443280noreply@blogger.com0tag:blogger.com,1999:blog-6301635575175708652.post-35120328053388404582007-11-13T12:09:00.000-08:002007-11-13T12:18:59.090-08:00More about "Professionalism 101"More interviewing/professional advice:<br />-E-mails always must be professional. Many students in our generation are used to not being proper in an e-mail, but this is not OK in the work force.<br />-Know who you will be meeting with/interviewing with. Research information about them. Google is an excellent resource.<br />- Always LOOK professional. A suit is necessary.<br />-NEVER say "yeah!" Speak in a professional manner,<br />-Watch your Facebook and MySpace. Companies will see these.Unknownnoreply@blogger.com0